You are here

A Powerful Image Takes Some Beating

There is no doubting the power of an image. The better the image the more powerful the message will be.  While most people are impatient to see what they have captured, professionals are more concerned with capturing as close a replica as possible of what they have seen. That means they are more likely to use raw images, ones that cannot be instantly converted on to a screen because they are similar to the negatives that used to be the first stage in producing a photograph in the days before the emergence of the digital age.

Amateur photographers were inevitably impatient to get a film developed to see whether they had really caught that magical shot. Digital cameras tell them immediately these days. Professionals have different priorities, the first being quality. It means they are likely to switch to ‘raw’ and take their time over a production rather than rush the job.

Specialist Work

If you are considering using video as part of your business promotional strategy then you should forget that you have taken some good videos yourself and look for specialists who do this every day of the week. If for example you look on a website like you can look to what is available without any commitment; indeed you may decide to look at several websites and take your time over contacting any of them. Even then you will be able to ask questions without any question of a commitment of any kind.

Quality is the Key

You may not be too concerned with the process that a production company uses as long as you get the quality you are looking for. Experienced specialists are likely to broadly outline how they will undertake a specific project without wanting to baffle you with science. Those that have established a good reputation will have done so because they understand the meaning of the word ‘service.’


That service begins with the very first point of contact, an initial enquiry from a potentially new client. You should be able to get a no obligation quotation if you have found the right company and time to think about it before making your decision. When that enquiry leads to a project, clients can be certain that a good company will keep them informed on the progress of the work and delivery on the agreed date at every stage of production.

If a company has a timetable scheduling the launch of a new product and video is part of the launch, there is no room for manoeuvre on deadlines.

They say ‘a picture can tell a thousand stories.’ You are unlikely to want that, but you will certainly want the story you are aiming to get over to an audience to hit home and be effective. The way to do that is by using the services of a specialist in their particular field.