You are here

Producing Video? Well, think clearly

The renowned business TV producer Adrian Smith spoke at last week's Publishing Expo to over 100 publishing executives on the need for production quality and storytelling ability when it comes to creating digital video content.

Following an illustrious career at CNN, Sky and ITN, Adrian has spent the last 2 and a half years becoming a thought leader and flag waver for publishers and brands to think clearly about what they want to achieve with video.

He concentrated his talk around 3 key themes.

1. The need to prepare. Adrian offered some thoughts about what it takes to make a good film and why it all starts with what you want the film to achieve and work back from there.

2. Don't hide your video in YouTube or in a company website. Promote it and trailer it. Follow the examples of the BBC and ITV and let users know what's coming in.

3. DIY or get the professionals in? Sometimes a short film for soundbites or a more edgy product demo can work. If however you want a level of quality to reflect on the business, get the professionals in. Whilst they are in, get them to help direct and train your own staff - saving money in the long run.

If you would like a copy of the presentation please get in touch with Or prepare for Adrian to visit a seminar theatre near you soon.