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Raise your game with content


At B2B Marketing, we're dedicated to providing you with the latest best practice advice and benchmarking statistics, and we pride ourselves on providing you with content you want. So, after asking you for lots of feedback, you gave us the resounding response that you’d like to see more basic information on specific marketing techniques, business concerns and strategic issues.

In response to this we’ve launched beginner guides. The first focuses on the hottest topic of the moment: content marketing. Many B2B brands have woken up to the fact that content is ‘king’ and are using it at an unprecedented rate, leaving some marketers confused as to how they can ensure cut through in an oversaturated market. Only the best content will reach its target audience as buyers become more selective over the content they want to consume. It’s no longer good enough to be just doing content marketing – it’s quality rather than quantity that will raise your game.

The Beginner’s Guide to Content Marketing includes a step-by-step implementation process, content marketing plan templates to help you get started, an award-winning case study to show you what success looks like, key learnings outlining skills and disciplines you need to adopt, and a handy further reading list.

So whether you’re early in your career, unfamiliar with the subject area, switching to a marketing career, or just want a refresher, we hope you find this introductory guide to content marketing useful.

If you’re interested in content marketing trends and activities in B2B organisations, our Content Marketing Benchmarking Report will enable you to benchmark your current activity. Premium members can download it for free, and non-members can buy it online For £150 +VAT. 

To submit feedback, topic ideas or register your interest in contributing, email