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The Science of Inbound: How to Power Your Inbound Marketing Machine

I’m sorry to break it to you, but no one is born an inbound marketing pro. It’s a steep learning curve based on trial and error - but the key is to have the right equipment from the off. Read our infographic to find out exactly what you need in your inbound marketing chemistry set to produce a steady stream of leads and some solid, shiny ROI.

  1. Lead generation website - Aim for bounce rates of 40% or less.

  2. Blogging - 82% of marketers who blog see positive ROI for their inbound marketing.

  3. Rich media - 52% of marketing professionals worldwide say video content has the best ROI.

  4. Online PR - 67% of the typical B2B buyer’s journey is now done digitally.

  5. Email marketing - Email marketing has an ROI of 4,300%.

  6. Mobile marketing - 70% of people in the UK use their smartphone to find information.

  7. SEO - 93% of online experiences begin with a Search Engine.

  8. Analytics - CMOs are expected to increase spend on marketing analytics by 60% by 2015.

  9. Marketing automation - Lead nurturing emails get 4-10x better response rate than standalone email blasts.

  10. Social media - Social media marketing budgets are set to double in the next five years.

  11. Landing pages - Companies with 30+ landing pages generate 7x more leads than those with fewer than 10.

  12. Calls to action - Changing just one word of button copy can boost click-throughs by 90%.

To view full infographic click here.