The Science of Inbound: How to Power Your Inbound Marketing Machine
I’m sorry to break it to you, but no one is born an inbound marketing pro. It’s a steep learning curve based on trial and error - but the key is to have the right equipment from the off. Read our infographic to find out exactly what you need in your inbound marketing chemistry set to produce a steady stream of leads and some solid, shiny ROI.
Lead generation website - Aim for bounce rates of 40% or less.
Email marketing - Email marketing has an ROI of 4,300%.
Mobile marketing - 70% of people in the UK use their smartphone to find information.
Marketing automation - Lead nurturing emails get 4-10x better response rate than standalone email blasts.
Calls to action - Changing just one word of button copy can boost click-throughs by 90%.
To view full infographic click here.