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The Secret to Organizing a Prestigious Trade Show

Also known as expo, trade shows are one of the best ways to show off different kinds of products from all sorts of companies of the same industry. It is practically an exhibition for businesses that want to further promote and market their products and services. Working in events agency is an exciting job that can make you shine through organizing these amazing trade shows. From handling networking shindigs to displaying awesome booths, it is a one-of-a-kind prestigious opportunity that can finally show off your skills as a great event organizer.


Trade Shows: What You Need to Know


When you’re in an events agency, it is crucial that you make an effort to understand how these expos work. This is so that you can properly provide all the right things for your clients with very minimal supervision. For starters, it is all about getting the right speakers. Now this may sound very easy to do but it is surprisingly challenging—that is if you want to organize the most wonderful trade show in the industry. So when you’re looking for one, make sure you consider the following things:


• Call for Speakers. Normally, speakers are selected six to eight months from the actual trade show. So you need to be ready way before the big date. Many accomplished speakers are usually very busy and it takes months before their schedules will be free for another new set of speaking responsibilities. The earlier the better, keep that in mind if you only want to get the best ones out there.


• The Keynotes. Nothing is free these days so it is a normal custom to pay for the speakers that you will hire. In return, they will ensure that they have carefully prepared for the trade show. This is where keynotes come in. A lot of iconic individuals such as the president of the United States have used tailored speech without having to memorize it. By looking at it in outlined cards, they will immediately know what to do and say and that what makes them a great speaker. This is how you will get your money’s worth and your audience’s attention.


• Know the Elements. Lastly, it is important that the speaker knows the three major elements of an effectual trade show speaker so that he can incorporate all of it accordingly. These are education, which is sharing new information to the audience; information, which is all about providing facts that are relevant to the industry, and; inspiration, which is speaking in great gusto. These three factors can definitely nail whatever topic that he will be speaking and being affiliated in events agency makes it your job to ensure that he knows these things.


Whether you are organizing an exhibition or you are in need for a decent speaker, it is always crucial to know these great tips that can successfully help you pull off the best trade shows for your clients. Being informed and properly educated in everything that you do makes your job so much easier, most particularly when you’re in an events agency. It is truly a prestige to organize such a very important exhibition, a milestone that will mark your way towards success.

About the author

Kenneth Fabian, Founder & Owner of OGL Asia - a brand activation company

specialising in Events, Exhibition and Design Communications since 1989.