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The Six Top IT Products and How to Effectively Market Them

 Photo Credit: Anthony Quintano –


When it comes down to managing an organization, managers know better than to neglect new tools. As economies are highlighted by well-informed decisions and a strong desire to increase productivity, keeping up with current technologies is vital.

So, businesses and other institutions turn to the IT services sector for the solutions that conform to specific requirements and needs. If you are an IT vendor and are monitoring recent trends, you may have already possessed a notion of the things presently in-demand. Forbes has listed at least six of them.

However, marketing these products remains to be a pressing challenge. IT companies are leveraging every opportunity to make their offers stand out, often using the same old tricks and gimmicks to lure IT sales leads.

There are also more advanced strategies to implement when marketing in-demand products. Doing so can ultimately improve your IT lead generation and hence help you rise above the competitive noise.

Marketing automation

What managers look for in marketing automation is the amount of benefits the software can give in line with their objectives. Your strength lies in the features no other brand possesses. And so, you will have to focus your messaging on the specific components of your software and how they can provide better solutions to your target clients.

Responsive web design

The demand for high responsiveness should prompt you to create infographics and other informational materials on the benefits of efficient web design. Make sure to include tips and tutorials for making effective websites.

Dual display monitors

Pay per click advertisements are important for when you are marketing important hardware such as dual display monitors. What’s more, you can use blogging and social media to promote the benefits these technologies can give to clients.

Standing desks

When promoting standing desks, you would probably outline the health benefits they give to employees and how they can help increase productivity.

POS system

It is important to put less emphasis on the technicalities and instead underscore POS systems as better alternatives to traditional cash registers. You can also use white papers and case studies to provide an illustration of their real-world applicability.

Bluetooth security cameras

Heightened security systems are vital more than ever. When it comes to marketing security cameras, you might want to consider setting up an online brochure where your clients can choose based on their preferences.




This post originally appeared at The Six Top IT Products and How to Effectively Market Them