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Social Marketing Strategies for B2B - A Roundtable

We are at a time in B2B marketing where incorporating social media is table stakes. That being said, the concept is still fairly novel, and many companies are still a bit socially misguided. You have the organizations that feel they shouldn't be doing anything with social because there is no value in it. Others see the value in social and are trying to be everywhere all at once, but lack the targeting that will ultimately result in value.

In the following video, I discuss this topic with some of the leading thought leaders in B2B marketing and social media today:

We break down these misconceptions and then discuss some smart strategies that B2B marketers can start implementing immediately to see success in their social media efforts. Check out the video below from the team at the CRMSoftware.TV website and be sure to leave your comments!