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Some special mentions from the B2B Awards 2015

Thanks to everyone for making the B2B Awards such a success last night – as ever, it was a privilege to spend an evening (and then some) with the fantastic and talented people who work in the B2B sector, and share their celebrations.

As I continually strive to impress on everyone who will listen: it’s our mission to make these awards as hard to win as possible, in order to maintain the highest standards of integrity and quality of work. Therefore anyone who even makes it to the shortlist stage has done extremely well. The B2B Awards winners have had to work very hard for their success.

All of last night’s winners deserve all the plaudits and acclaim that they get – be they clients or agencies. However, the winners of a few categories stand out for me as being worthy of special mention, for reasons that I will justify below.

Firstly Cath Howard, as marketer of the year – if there’s a B2B marketer out there with more honesty, integrity, humour and drive than Cath, then I’ve yet to meet them. Both she and her team deserve enormous praise for the work they are doing to transform the Atos Brand.

Secondly Brian Macreadie and BLP for best use of event marketing. The legal sector has been conspicuously resistant to embrace fresh thinking and challenging creative in B2B, and therefore what Brian and his team are achieving at BLP bucks the trend and is setting new standards. They came close in other categories too.

Thirdly the team at EDF Energy, who were a rare example of a utilities company doing excellent B2B marketing… and an even rarer example of a category winner. Well done to Laura Marlow and colleagues.

Finally (in an attempt to keep this post manageable) April Six for winning agency of the year having never entered these awards before, and upsetting the Earnest/Ogilvy (One DNX) domination of this category over the last few years. Fiona Shepherd and the team were still very emotional about their victory when I spoke to them, which demonstrates how much this victory means, and is lovely to see as an organiser.

The only slight downside to this well deserved victory is that it meant The Marketing Practice, who many people including rival agencies have told me deserve to win this, had to lose out this year. All I can say to them is: keep trying; you are getting closer, and it’s surely just a matter of time.

Well done again to everyone who took part, and thanks to everyone who made the event a success. Roll on next year!

For a full list of the winners, runners-up and highly commended entrants, click here.