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A Story in Statistics: How to Build Engagement Through Your Inbound Marketing Blog

Do you really need a blog?

Of course you do. Didn’t you know that companies who blog more than 15 times per month get 5 times more traffic than companies that don't blog at all? Can’t argue with those numbers. Plus 70% of business decision makers prefer to get company information from an article rather than an ad - so it’s safe to say that starting a blog is more than worth it.

3 things your blog should be:

1. Useful and interesting

2. Targeted

3. Timely

How to create a more engaging blog

1. Update frequently

2. Go visual

3. Make it easy to share

4. Add a call to action

Having a company blog:

  • Makes it easy to communicate with customers

  • Humanises your company

  • Builds credibility by showing you’re an industry expert

  • Is a great way to receive feedback

  • Can help your website rank higher in search engines

Discover how to build trust and bring more leads into your funnel. Get your free eGuide now: How to build word of mouth marketing