A Story in Statistics: How to Build Engagement Through Your Inbound Marketing Blog
Do you really need a blog?
Of course you do. Didn’t you know that companies who blog more than 15 times per month get 5 times more traffic than companies that don't blog at all? Can’t argue with those numbers. Plus 70% of business decision makers prefer to get company information from an article rather than an ad - so it’s safe to say that starting a blog is more than worth it.
3 things your blog should be:
1. Useful and interesting
How to create a more engaging blog
1. Update frequently
2. Go visual
3. Make it easy to share
Attract even more customers by making it easy to share your posts across social media networks.
4. Add a call to action
Having a company blog:
Makes it easy to communicate with customers
Humanises your company
Builds credibility by showing you’re an industry expert
Is a great way to receive feedback
Can help your website rank higher in search engines