Strapping social media marketing for the social savvy

You don’t necessarily have to work in the online marketing industry or social media marketing industry to know the business basics of social media marketing.

Most companies have already grasped onto the fact that social media is a key way to market a product or service, and have already begun to explore how social media posting can grow the awareness of their business.  

But if you’re already fairly social savvy, how can you develop your social media marketing for optimum success?

1. Share your company’s blog posts across all social platforms

The goal for your blog posts is to make your company’s blog articles one of the most credible sources of information for your industry. As a result, your blog posts should include reliable, sought-after and expert information, as well as make for a captivating read.

Sharing your blog across your company’s social media platforms will share the article with more people, and, as a result, gain more readers.

What’s more, it is a good idea to include an image, hashtags or an infographic with your blog, in order to spark even more interest and get your blog post to reach even more people.

2. Get to know your popular posts

Follow your page likes, post engagements, shares, clicks to your websites and comments, after posting on your social media profiles.

Once you get to know what people are really interested in, you can scrap the posts that don’t reach the masses and concentrate on what really gets people involved.

3. Keep an eye on what’s trending

The most popular news gets views.

See what’s trending on Twitter and Facebook, and respond to it. Referencing popular hashtags and popular companies can undoubtedly increase your post reach and make for a much more interesting social media post.

4. Share unique images and videos

Images, photos and videos are usually extremely popular and result in more shares, likes and comments than plain content posts.

Of course, there is nothing wrong with paying for stock photos and posting them on your company website, especially if they are fascinating photos or images, but truly original photos that relate directly to your business, and tell a company story, do tend to be more popular.

Take photos of the day-to-day running of your business and share them with your followers, you’re bound to get a few likes and shares!

5. Provoke a discussion

You should aim for your social media content to strike opinion, provoke discussion, impress or surprise people, and generally target their emotion.

Of course, you don’t need to start making bold and brash statements every day in order to ruffle a few feathers, but you could refer to a popular cultural event, ask a question or share a surprising fact to encourage a greater response.

6. Create a Competition

A giveaway competition can work wonders on social media to increase your amount of followers, engage more response and gain more customers.

So, if your company does not mind providing a free gift, such as a surprise hamper, then why not create an online competition?

An effective competition idea may be to ask your followers to nominate a friend or family member on Facebook to win a free gift, by tagging their name in a comment below the competition post. Or you could ask people to simply like the company page for a chance to win.  

Finally, when it comes to reviewing the success of your social media posts. Remember the following three words:

Rated. Responded. Repeated.

In order to assess the effectivity of you social media posts, ask yourself the following:

1. How have people rated your post? In other words, how many likes, shares or comments has your post received?

2. Has anybody responded to your post?

3. Do your followers continuously come back to visit your page?

Ultimately, the best social media posts attain a high number of likes, shares and comments, and lead on to website clicks and a high number of responses.

Hopefully, by employing these six strapping social media tips for the social savvy, you will spark the interest of your followers so that they engage with your posts and continue to return to your business page.