Ten reasons why the B2B Summit is the ONLY must-attend event in the B2B marketing calendar
It’s great news that these days there are lots of events for B2B marketers in the UK, in all kinds of shapes and sizes. Choice is undoubtedly a good thing, but I believe there’s only one event with a powerful and broad enough agenda to make your precious time out of the office worthwhile. That’s the B2B Summit.
This is the fifth year of the B2B Summit, and each year we redouble our efforts to deliver the freshest content and a host of new and exciting speakers, communicating the latest ideas, tools and techniques. But if you’re not convinced already, here are ten reasons why the B2B Summit is an essential for your 2016 diary.
1. The best and freshest selection client-side speakers
We’ve hand-picked an elite roster speakers from our comprehensive network of B2B marketing experts – where else can you see speakers from the likes of Barclays, Bloomberg, IBM, Standard Life, Mace, Vocalink, Danfoss, Atos, Thales, Dell, Cisco, DSM at one event?
2. Genuine world-class influencers
We’ve recruited four of the biggest global influencers in B2B for Summit 2016, and it’s the only time you’ll get to see them speak in the UK. Joe Pulizzi, founder of Content Marketing Institute, basically invented content marketing; Carlos Hidalgo of Annuitas was one of the pioneers of demand generation; and Marissa Pick of CFA Institute is one of the most essential voices in B2B social media. Collectively they have an incredible 150,000 personal Twitter followers.
3. The hottest topics in B2B and a totally customisable agenda
As ever, core content for the event is aligned into five topic streams, reflecting the most compelling issues in B2B right now – content, social, multichannel, insight and engagement. Attendees can switch between streams to create a totally customizable agenda that responds to their immediate needs, and focuses their learning around their current priorities and challenges.
4. The latest B2B technology
Reflecting the growing importance of technology in B2B, we’ve launched a Tech Theatre, where we’ve invited leading vendors to demo their latest and most exciting products in front of a live audience, giving attendees a chance to glimpse the potential of these applications without the hard sell.
5. The B2B Leaders lounge
Tieing in with our elite B2B Leaders programme, only applicable to marketing directors, CMOs and heads of marketing and the like, this year we’re offering a dedicated area and content stream for leaders, focusing on the issues which matter to them, with specially selected speakers. It will also double as a place for quiet time between sessions if required. Only inhouse marketers who meet the criteria will be allowed in.
6. Inspiring the Rising Stars with the ‘Refresh’ competition
We’re recognising and encouraging the best young talent in the industry with a competition to drive innovation amongst junior marketers, with a formal judging process, and a real opportunity for personal prestige for those participating – and a real trophy!
7. Unrivalled networking
There’s nowhere else in the world where you can mingle with 1000 of the best and brightest in B2B marketing, sharing experiences, getting new perspectives and making new contacts. It’s an increasingly important part of the marketer’s job in the digital age – and we’ve got networking drinks when conference closes to help facilitate that.
8. A Creative Gallery from the B2B Awards
Learn about which B2B campaigns cut through the literally hundreds entered in the B2B Awards last year, get insights on works where, and inspiration to improve your creative output.
9. The best of the agency and vendor world
We’ve pulled together some of the leading best practice experts to provide authoritative, insightful and above all actionable guidance on the hottest topics and issues in B2B. These include both the current and a former B2B Agency of the Year (as recognised at the B2B Awards) the No.1 B2B agency in Europe, plus leading edge vendors including DemandBase, LinkedIn, Agent3, Cvent and Turtl.
10. In-depth discussions
For those interested in one-to-one engagement on some very specific topics, we’re running a series of pre-event roundtables, offering a chance to explore this issue with other interested parties and topic experts.
The B2B Marketing Summit takes place at the Business Design Centre in London on June 22nd. Tickets are on sale now.