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The three C’s that define an SEO Expert broken down

Any effective SEO strategy covers three main areas, giving the three C’s of SEO: Credibility, Code and Content, which lead up to the fourth: Conversion. These are broken down in the follow paragraphs

  • The Code

Today, website owners will find many database-driven CMSs and WYSIWYG editors in the market, whose proliferation has led to large, gawky source codes that give search engine crawlers a hard time when moving through. Remember that search engines find it harder to understand some programming languages, like JavaScript, even though they simplify web development.

If you want to have a crawl-able site, follow the generally accepted practices, which stipulate that less is more. You should build your codes using languages spiders understand, which will give you the added benefit of better loading speeds for more meaningful user experiences.

As you optimize your source code, ensure that you have keyword optimized titles, ALT andMETAtags. You can also load a keyword into your domain and include dynamic strings to describe URL of different pages instead of numbers that have little meaning.

  • Credibility

Over a million sites can offer some information about virtually any keyword you can think of. So, how does Google determine which ten make it to the first page? Let’s say a user is searching for “golf balls”. It’s not just enough to have the term occurring in your content a few times, and then optimize your title, ALT andMETAtags.

If as an SEO expert you are working with a client in a highly competitive field, you need to build the client’s website credibility rating with search engines. This is what in-bound linking is all about, and why it is important for those links to come from related and authority sites and not just anybody.

The link-originating site should also rank well for related keywords for greater juice, which improves the factor “PageRank”. With Google, it is quality over quantity, so ditch the link farms.

  • Content

Saving the best for last, Content is King. All key pages of a website should have valuable and depth-y content with relevant keywords naturally added for better visibility. Search engine spiders don’t have eyes, they ‘see’ based on the descriptions and ALT tags given for Flash animations and or images.

If your site has multiple frames, spiders may find it difficult to locate all, and therefore tend to just index a single frame and move to the next site. HTML text is what is easiest for search engines to read and understand. Therefore, you should have high quality and highly relevant content with a good density of your targeted terms.

For better effect, highlight such phrases by bolding, using italics or links to identify these terms.

Conclusion: Conversion

This is a bonus tip, but it is by no means less important. If you are not seeing any increase in leads and sales, then you need to re-evaluate your SEO strategy. Where rubber meets the road, no company invests its hard-earned cash towards SEO only to increase traffic. The real magic, the real returns comes from increase in sales aka conversion.

To ensure you stay on top of your conversions, carefully analyze site traffic and other analytical metric, including regular keyword research if you are in a dynamic industry to find out where your potential target audience is looking for right now.

Bio: Vinod Jethwani is the CEO and Founder of Walnut Solutions and he helps web based companies with his SEO strategies to grown their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani