Top 5 B2B marketing downloads of 2016 so far

B2B Marketing's professional resources section plays host to our most definitive and influential pieces of content. Formed by the opinions and responses of thousands of B2B marketing professionals, each piece of content offers insight you'd be hard-pressed to find elsewhere and provides the advice you'll need to stay one step ahead of the competition.

To help you keep your finger on the pulse by seeing which research your B2B peers have been digesting, we've compiled a list of the most downloaded pieces of professional content this year.

High Performance B2B Marketing

Download the report to find out the core behaviours and priorities of the top tier of B2B marketing performers. The findings provide every B2B marketer with the inside story on what the most successful B2B marketers are doing differently to the rest.

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Top 5 downloads of 2016: High Performance B2B Marketing
Top 5 downloads of 2016

B2B Agencies Benchmarking Report

This report is the ultimate guide to the B2B marketing industry. At its heart you'll find this year's definitive B2B agencies league table, ranking the top 75 B2B agencies across several metrics including revenue and year-on-year growth. 

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Top 5 downloads of 2016: B2B Agencies Benchmarking Report
Top 5 downloads of 2016

Unlock your storytelling potential

Storytelling is sometimes neglected in B2B marketing, but it shouldn't be – it can be a highly effective tool. This guide contains everything you need to start telling compelling stories to engage your audience like never before 

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Top 5 downloads of 2016: Unlock your B2B storytelling potential
Top 5 downloads of 2016

Salary Survey 2016-17

Are you earning what you deserve? Find out with the B2B marketing industry's first ever salary survey. This report places B2B marketing salaries under the spotlight, comparing salaries according to job role, gender and industry, and examines the job market in the B2B sector.

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Top 5 downloads of 2016: B2B Marketing Salary Survey
Top 5 downloads of 2016

An introduction to B2B video marketing

No medium creates creates greater B2B engagement than video. This expert 101 guide takes you through the essentials for creating compelling, customer-centric videos, and delivers inspiration from five of the best

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Top 5 downloads of 2016: An introduction to B2B video marketing