Top 7 SEO mistakes to avoid
There are many things that could jeopardise your SEO efforts and when you’re not getting results it can be frustrating not knowing what is going wrong or how to fix it. Here, we’ve put together a list of the top 7 mistakes that could be at the root of your problems.
1 – Not thinking about SEO until your site is complete
To save yourself time, energy and ultimately money, you should be thinking about SEO before you build your site. Including well researched keywords in your URLs, using HTML tags and an XML and HTML sitemap – all of these things, if considered from the outset, will lead to less hassle later.
2 – Keyword Stuffing
It might seem obvious but it’s worth mentioning - the days when you could get results from cramming as many repetitions of your keyword into a page as possible are long gone. Stick to writing natural sounding text that just happens to include a few well-placed keywords.
3 – Getting your anchor text right
Choose the anchor text for your links carefully. It’s a fine balance between making the most of the opportunity to utilise your well-placed (and well researched) keywords and resisting the temptation to overload your text with keyword repetitions. Try to use a variety of keywords that are both relevant to your site and to the page you are linking to.
4 – Forgetting about content marketing
Onsite optimisation and link building are still essential elements of SEO but, in the last few years, content has become more and more important. Creating excellent content for your site that is entertaining or useful (or, even better, both) will go a long way to helping your site rank.
5 – Having no social media presence
Promoting both your site and your content via social media is an excellent way to drive traffic to your site and to gain shares and links to your content. You really are missing out if you’re not utilising at least one social media platform.
6 – Slow loading sites
The speed at which your site loads is a major factor that affects your ranking position. People want lightning speed loads, regardless of their internet speed, device etc. and if they don’t get it they’ll simply hit the back button and move onto your competitors. Having said that, speeding up the time it takes your website to load is no easy task. If you’re struggling with this, it really is worth hiring a professional, such as Fusewave.
7 – Your site isn’t optimised for viewing on multiple devices.
With an estimated 25% of web traffic coming from mobile devices, it should be clear that having a site that is optimised for viewing on a variety of devices is essential. Much like with loading speeds, if your site doesn’t deliver on mobile devices, any potential customers will simply hit the back button and check out your competitors instead (who will most likely have a mobile-optimised website!).