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Top Factors to Consider for the Perfect Design for Your Website

If you are a business owner, then you know that promoting whatever products and services you have goes a long way in ensuring that you make a profit. Even if you are a small web-based entrepreneur based in Cornwall, you need to let local residents know that you have something to offer. In fact, if you have a web-based business, you can promote your offerings in an effective way by having a well-planned and well-designed website.




Having an effective website can spell definite success for any business, web-based or otherwise. It is your virtual address where potential customers can get to know your enterprise. Most consumers will undoubtedly base their decision on whether to do business with you based on your website. So how do you know if you have good web design? Below are a few important factors to consider:


Your audience


First and foremost, you need to determine your target audience. As soon as you identify your target market, it will be easier for you to make decisions regarding the design of your site. For instance, you wouldn’t want your site to look ‘fun’ and ‘quirky’ if you are involved in financial services, would you? The design and content of your site should be adapted to the perceived needs and preferences of your audience. If you are a business based in Cornwall, you may also want to consider a site that will attract locally-based visitors, such as well-known points of interest in the area, other related services in the surrounding neighbourhoods, and the like.


The site’s content

Whilst the site’s graphics are essential, the content is even more so. The site’s graphics will draw your viewers to your website, but its content will encourage them to remain. You need to think about the quality (and quantity) of the information your site has, as well as its importance and relevance, and its availability in other sites.


The site’s navigability


Another crucial factor that can make or break your website is its navigability. How easy is it for visitors to browse through your site and its contents? How convenient is it for them to find what they are looking for? More often than not, visitors to your site will expect to get the information they need in as little as 30 seconds. So stay away from sections that are not labeled properly, screens that are loading too slowly, flashy introductions, and complex sitemaps. You want a site that has an obvious index and does not force the visitor to scroll down through two pages to get the info they need. It is also a wise idea to include a search bar so visitors can easily type in certain keywords that will enable them to find what they are looking for without having to go through the entire site.


Your site’s accessibility

Whilst Internet Explorer is the most popular browser, there are also other browsers such as Mozilla, Chrome, and more. Make sure that your site is compatible with all browsers, and it might also be worth considering making it accessible to mobile devices and gadgets.


For entrepreneurs based in Cornwall, web design experts with local knowledge abound in the area. You can rely on professionals for your web design needs, but it also pays to let them know exactly what you want.