Top tips for small businesses

The internet has a plethora of platforms, applications and tools which can make day to day life easier, more efficient and far more cost effective.

Discovering...

The internet has a plethora of platforms, applications and tools which can make day to day life easier, more efficient and far more cost effective.

Discovering these sites is half the battle. Learning how to use them is key. See below for a breakdown of the top business tools, what they can offer and why marketers might like to try them.

Communication tools
Communication is one of the most essential components of everyday business life. Whether marketers need capable in-house communication systems or a better, more efficient way to contact existing clients, these sites and applications can help.

Dropbox: Dropbox is a file sharing service, useful for those wanting to store files in a place where multiple persons can access them, or for easy, mobile access.

The service eliminates the need to email files back and forth, or to save work on memory sticks- enabling users to log in anywhere and access files easily. Dropbox can be free but heavy users can buy an upgraded ‘Business’ package with additional benefits .

MailChimp: This lets consumers and business partners know what’s new with a smart, professional looking newsletter. MailChimp is a free site which helps design and mail newsletters and then track how successful they are.

One of the best things about this site is how it integrates with services already in use, like Twitter and Facebook. This makes it easier to spread the word about new products, updates and promotions. It is easy to log in and use, and is free, but they do offer upgraded packages with additional perks which come at a fee.

Search optimisation tools
Search engine optimisation; also known as SEO typically refers to how easy a website or product is to find online when searched for through a search engine, like Google or Bing. The more efficient and clever content and adverts are, the easier they are to find and the more traffic they will drive to sites. Free and simple services provided by Google are a useful way to make sure it is being correctly administrated

Google Analytics and Adwords
Google Adwords is great for small businesses because it’s free to set-up an account online and allows helps deliver targetted advertising campaigns more effectively across the web.

Google Analytics is also free to setup online and works hand-in-hand with Adwords for really great online results. It tracks trafficking patterns on company website and also allows users to customise their dashboard to only display the data they are interested in monitoring.

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