Warm email introduction – copy this campaign
Ever got an introduction to a new business prospect and wondered why they didn't reply to your email enquiry?
Let us show you how to guarantee they read your message
Scenario: Rebecca (that's me) introduces you to Jonathan Lewis. Hey, you should meet Jonathan, I'm sure you guys could work together.
What happens next is one of three possibilities
- Rebecca emails Jonathan and cc you into the message - this is the best possible next step because Rebecca is known and trusted by Jonathan so he'll open the message and see the introduction. PLUS you are cc so he gets your email and you see his and can reply direct keeping Rebecca cc if appropriate.
- Rebecca says she'll email Jonathan and ask him to get in touch - this is the worst possible next step because you have no control over whether she does it, what she says, you don't get Jonathan's email address and you don't see the message. AVOID
- Rebecca gives you Jonathan's email so you can get in touch - this is the median situation. Your message will arrive in his in-box but he doesn't know you, your email address won't be white-listed and you risk being ignored
How to overcome scenario 3 above.
Your email subject line is critical
Writing this email is important - it's your one big chance for Jonathan to notice you and make direct contact.
Ready for the perfect subject line?
Subject: Rebecca Caroe
Yes - that's it. Make the introducer's name the subject of the message - this will grab their attention and they will surely notice your message. Why is he writing to me about Rebecca? Hey, I know Rebecca maybe that's news about her?
Dear [First Name]
Rebecca Caroe and I met this week and we were talking about [name the project / expertise] and she has recommended you and I connect. Her reason is that we are [state your business] and we need [state their business].
Can we fix a time to speak. I am available on [name 2 dates and times here - at least 3 days ahead of today].
Very much looking forward to learning more about [name their business].
Why this email works
It sets the context quickly - it does all the 'thinking' for the recipient.
You should be trusted with one phone chat or meeting because of the mutual connection (Rebecca) and you've given them an easy route for the reply message by suggesting the dates.
Go on, try it and tell me whether it worked for you!