What happens on the web every 60 seconds (Infographic) and what it means to B2B marketers.
Take a look at the mind blowing statistics above. 278K tweets a minute, 41K Facebook updates a second, 2 million google searches every 70 seconds. It’s staggering. What’s more, it’s real data, relating directly to the social revolution that’s happening around us.
What does this mean to B2B marketers though? Well one thing is for sure, there is a lot of ‘noise’ out there. We spend days creating our new animation only to find 72 hours of YouTube video was uploaded the same minute. We’re proud of our new website only to find that 32,260 were knocked out in the same hour. And our tweets, posts, blogs and anything else for that matter are fighting for survival, every minute of every day. This puts a growing emphasis on 2 very important things.
1. Quality of content
2. Relevant Comms channels
I have blogged about content and content creation before. The holy grail in my opinion is have have someone consume your content and it be relevant to their current challenges, their industry sector, their job function and their preferred choice of media. Achieve even 3 of these 4 dimensions and you’ll instantly see an improvement in content engagement. Achieve all 4 and your marketing efforts and the resulting ROI will reach new heights.
Now, you can have the best content in the world but our audience need to find it, right? And this is where Comms channels come into play and have never been more important. Email might be dead (or dying) but a significant investment in data and building engaged communities will be the deciding factor in whether or not your marketing is effective, or just another piece of work that drowns in the minefield of today’s content rich B2B world.
Stand out from the crowd, innovate to differentiate and don’t underestimate the financial and resource e investment required to achieve marketing success.
Do it right and you’ll never look back again.