What Holds Demand Gen Marketers Back from Social?
While social has become the darling of PR types, their demand counterparts require more measurable pipeline results to build the case. 47% of marketers are looking to expand lead generation through social media, Aberdeen Group found. But many marketers need to directly tie social to concrete business results before diving in.
The top questions social media marketers want answered center around how to measure, target, engage and sell with social, according to an annual study by Social Media Examiner.
Demand marketers need answers to these questions before they fully dive into social.
Read the Eloqua Grande Guide to Social Demand Generation to pick up some tips to get you started and also read a great case study on how Sage went social in just one year (page 3)