What Makes B2B Marketing Different from Other Methods of Marketing?
Photo Credit: TopRank Online Marketing @ Flickr
Marketing is concept that you have to deal with as soon as you start thinking of a business. Even when your business is not in existence the marketing is. You have to think about presenting your business to the world, do research on your target market, find methods of making your message reach the people etc. These are classified as marketing in some way. Your whole idea of business presence comes under marketing. What we mostly see is businesses marketing their stuff to end consumers. There is another concept known as B2B marketing which stands for business to business marketing.
B2B marketing stands for business to business marketing. The term is very clear in telling you what it actually means. It is true that businesses need to market their products to other businesses as well. If there is a big call center of 300 seats it definitely needs at least 300 headsets, computers, chairs, cabins etc. Where will business go to buy these things? The answer is, another business. What it means is that businesses need the services of other businesses as well and so one business has to market its products to another business just like it markets to end consumers.
What’s Different In B2B Marketing?
The biggest difference is of target market. The most important thing to know here is that your target market is a market of people who are aware of things. These are the people who know how business is run. You can compel end users emotionally to buy a product but that is not the case with business owners. They do not involve their emotions in their purchases. What they need is quality. They can even pay you more for your products if you provide them with good quality products. However, it does not mean that they will always be willing to pay more.
Another aspect of their purchase is saving. They have to save on their purchases because lowering the costs is an important concept of business. It is possible for end users to base their choices completely on their budget but businesses don’t do things this way. The first thing that businesses look at is your reputation and image. If you are not a big authority as a corporate entity and your business image is not impressive, you will have a hard time in convincing a business owner to buy your product or subscribe for your service.
How Is B2B Marketing Done?
B2B marketing can be done just like B2C marketing is done. You can use the same methods but you have to be very confident of your product. You can call different businesses and tell them about your services. You can create a video or a presentation of your product or service and spread it on the internet for business owners to see. In today’s world the most productive and effective method of B2B marketing is social media marketing. This is marketing done on the internet on social networking platforms.
Social media marketing can be done by running a blog and making other businesses a part of it. You could even upload videos and images on your social networking profiles for other businesses to see. The better your presence is on social media the higher are the chances for other businesses to get in touch with you. Workshops and demos are other great ways of doing B2B marketing. In workshops you provide information to companies or businesses at exhibitions. You can use small souvenirs for a better business image too. You could also create online communities and invite other businesses to take part in discussions.
The Manners Of B2B Marketing
If you are calling a company for marketing purposes you have to ask for appointment times. Don’t meet anyone without appointments or you will return disappointed. Figure out the best method of communication. If you think call would not be the right choice then go for an email. Make sure your email is professional and addresses the business owner or the responsible person directly. If you are giving a presentation then keep some printed marketing material with you. Brochures, pamphlets and leaflets can be great for this purpose.
Social Media Marketing Tools
There are several tools available for businesses to launch their B2B marketing campaigns. Believe it or not but most of the B2B marketing is being done on social media these days. You have to create an image of your business on social media and other businesses will follow you automatically. It has been proven in recent studies that most businesses use social media to gauge the potential of other businesses before doing business with them. There are several softwares and tools that help businesses in identifying the right times and clients for B2B marketing campaigns.
You can access businesses by identifying their posts on social media. You could post on social media automatically and across many platforms at the same time. There are several tools available today for social media monitoring. For example, there are applications and softwares that let you choose particular keywords and whenever a business or individual mentions these keywords in their social posts you are notified of them. Here you can interact with them and find business possibilities.
You must realize here that individuals all around the world are now using online social networking websites, blogs and other reviewing websites before making their decisions. Businesses are even more serious in doing so. They research and know the reputation of a company before doing business with it. If you have a good social media presence you have great chances of doing B2B sales. You can always hire firms that can perform the social media marketing for your business. Remember, the recent surveys have proved that the amount of traffic on a website is the top metric for businesses to know how good the other business is before extending a trading hand.