What's your LinkedIn Social Selling Index Score?
The Social Selling Index score was previously only be available to those who subscribed to the LinkedIn Sales Navigator tool. In a change of strategy LinkedIn has now opened up the opportunity for anyone with a LinkedIn account to check out their unique Social Selling Index score with a view to expand out subscriptions in this tool. The score ranges from 0 to 100 (with 100 being the highest score you can achieve). To check out your SSI you need to be logged into your LinkedIn account and then follow this link. You'll then be able to receive a short piece of analysis on how well you are using your LinkedIn account for social selling in the following areas;
- Establish your professional brand (personal branding)
- Find the right people (networking)
- Engage with insights (engagement at scale)
- Build relationships (nurture and develop relationships)
This publicly available metric is great for those working on social selling programmes because it enables sales enablement teams to map the SSI score to revenue generated per sales person and show a return on investment from social selling.
I have an SSI score of 89 (see the image above), which puts me in the top 1% of my industry (that is the IT and technology sector). I also have a higher SSI than some of my connections at LinkedIn, which is interesting, maybe I use the network more than they do. I am definitely using the network for my own social selling and seeing some quick results for my new consultancy business, which I set up two months ago.
If you are interested in finding out your SSI score, then check it out here and post your score in the comments box below. I would be interested to see how your LinkedIn account is performing against my account.
Now that you have found out your SSI score do you want to improve it? If so, then get in touch with me to find out how I can help you increase your SSI score with some social selling coaching and guidance.
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