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Why Content? Branding & Brand Publishing Won't Survive Without It

Content strategies for marketing, social media and SEO are vast – limitless. And extremely necessary! Today's big buzzword for progressive, lead generating marketing and overall outreach – content – is a mandate for B2B and B2C campaigns right now, with a vibrant energy targeting visual content marketing, brand journalism and content for SEO.

Why? Content means branding - and brand publishing! Through content, leveraged on multiple platforms, brands can win social ambassadors. Clearly, content optimization is going to be an overpowering drive in 2014 for progressive marketing campaigns.

Content drives leads, converts followers, builds brand advocates, creates a sense of thought leadership – and increases the opportunities a business has for improving organic search results with the god of all that is SEO…Google.

What is content?

Guest Blogging
Social Media Optimization
LinkedIn Business Showcase Page Optimization
Google+ Authorship and Google+ Engagement
White Papers
Short-Form Videos
LinkedIn Updates
Executive Quotes
Informative Overlays

In short, the goal for businesses today, in terms of content generation and brand publishing, is to deploy smart, sharp and persuasive messaging that tells a brand’s story, shares a company’s expertise and builds personal branding and thought leadership! For more information about content marketing, brand storytelling and personal branding, contact The asterism* Group at