Why marcomms needs to fall back in love with psychology
Marketing communications is dysfunctional. For a family of disciplines whose very purpose is to change what people think and do, too few practitioners ever stop and think how to apply the principles of psychology to their day-to-day work. You know, psychology. The study of human motivation and behaviour.
1. It provides information
Washing your hands after going to the loo and before eating reduces the risk of diarrhoea.
It’s time the ranks of not-so-hidden persuaders tuned into what psychology teaches us all over again.