Why Team Sponsorship is Good for B2B Marketing
In order for your business to stand out amongst its competitors, you may want to consider spicing up your marketing campaign or looking into new, diverse ways to highlight your business. Team sponsorship is an innovative way for you to accomplish a variety of marketing goals.
As a businessperson, I wanted to branch out and become a household name for all things warehousing, packaging, and shipping, so I opted to venture into team sponsorship for my company, Molding Box. Not only do I sponsor my local Major League Soccer team, but my business is getting its name out in my local community as well. And it can do the same for your business, too.
1. Think in Your Backyard
If you’re new to marketing strategies or just looking to do something new, then you have to start somewhere. As businesspeople, we often think that our clients are all over the world, and none are in our own backyards. When you really start to open up to the idea, there are more than enough local businesses that could use your services.
In addition, local businesses are much easier to reach. Establishing local relationships is good for business and your community. Also, starting out in your local area helps put you on the map where you are, and you can always branch out in the nationwide market after establishing yourself locally.
2. Word-of-Mouth Marketing
This, of course, is the simplest marketing plan, which relies on prospective clients hearing about your business through their friends, co-workers, and families. Team sponsorship is a good way to get the dialogue started by introducing your brand in a completely unrelated way. If your prospective client is sitting in the stands, he will be looking right at your cleverly placed advertisement.
Not only do people love sporting events, but part of the strategy of team sponsorship is in sponsoring multiple events and venues. Brand awareness is key. It may take multiple views in different locations for someone to understand how you can help them. Once the “a-ha” moment happens, your marketing strategy has paid off.
3. Branch Out, Not In
A little-known company that builds websites and sells domains decided to link itself to professional sports; they hired a very pretty female racecar driver as their spokesperson. Without ever saying the name of the company, you know already who I’m referring to. No one in that industry would ever have thought to link the two, but therein lies the clever way team sponsorship can help spread the word about your company.
Marketing is a lot like working out. If you’ve been doing the same routine over and over with little to show for it, perhaps it’s time to switch things up. If you are making a commercial, you would never use the same format as another company. So why would you place your advertisement the same way?
By looking locally, advertising strategically, and branching out through team sponsorship, you may be able to grow your business more than you thought possible – right in your own backyard.