Why we’re bringing B2B Marketing Ignite to the USA

B2B Marketing’s highly successful Ignite event will take place in Chicago as well as London in 2020, with aim of helping fired-up US marketers to achieve their goals and accelerate their careers

Earlier this week, we were proud to play host to 1300 of the brightest and best business-to-business marketers at our third annual B2B Marketing Ignite event in London.

Once again, Ignite showcased the B2B marketing industry as a vibrant, dynamic and inspirational place to work – populated by ambitious, capable and energetic people.

Coming to the USA

I’m delighted to announce that, in 2020, we’re bringing our Ignite event to the USA for the first time.

As with our landmark London event, B2B Marketing Ignite USA will provide B2B marketers with the optimum mix of insight and inspiration they need to take their marketing to new levels, grasp new and exciting trends and to turbo-charge their careers.

I’m also thrilled to say that we’ll be collaborating in this venture with Gary Slack, CEO of Slack & Co, who was previously responsible for growing the BMA National event to become the blockbuster B2B marketing forum from 2007 to 2014, prior to its sale to ANA.

I’ve come to know Gary extremely well over the past decade, and always admired his market insight, encyclopedic knowledge of people and personalities, and his warmth as a conference host.

I’m really excited to be working with Gary in programming the event in advance, and co-chairing it with him on the day.

It’s coming home

The USA remains the home of B2B marketing, and whilst the UK has come on in leaps and bounds over the past decade to become a powerhouse in its own right, the maturity and provenance of the industry in the USA remains peerless.

However, the demise of BtoB magazine in 2014, and more recently the absorption of the Business Marketing Association (BMA) into the ANA following its acquisition, has left B2B marketers in the US without a voice or a champion, let alone a representative forum to learn, share and grow.

We’re confident that B2B Marketing Ignite USA  will provide that, together with a new wave of energy for the market and the marketers within it.

Ignite USA will take place on May 27th and 28th 2020 in Chicago, Illinois. It will be organised around three core content tracks, reflecting the key aspects of marketing in today’s B2B marketing world:

Opportunities right now

If you’d like to nominate yourself or a colleague to speak, please use this B2B Marketing Ignite USA Call for Speakers link.

If you’d like to pre-register for tickets, which will go on sale in the fall, or be kept informed about the regular series of networking events that Slack & Co are running in association with B2B Marketing throughout the fall and spring, you can register your interest here.

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