Why your B2B requires a great FAQ section
However, despite such a clear and simple purpose, an appropriate FAQ might also be used as a great marketing tool, allowing you to promote your website and prove that you indeed care about your clients and any problems or questions they might have. In this article, I will address the importance of accurate FAQs, so keep on reading to find out why your B2B requires a great FAQ section.
Trust building strategy
Well-organized, clear and up-to-date FAQ section will definitely work to your advantage, if only you figure out reasonable questions your clients really want to know the answers to. Answering the questions in a conversational manner will shed some positive light on your services and help your prospective clients see your company as open, friendly and honest B2B.
The importance of layout
We all know the power of first impressions. If a potential client arrives at a messy, disorganised page, he may have doubts about your professionalism. Having a well-written, grammatically correct, and visually appealing FAQ section may prove your attention to detail, which is an essential selling point. You want to go a step further? Try video FAQ to showcase your creativity. All that combined takes effort, but simultaneously creates an honest view of your business – something a good entrepreneur should always try to achieve.
Increased chances at being noticed
If you are an expert in particular field, it would be more than selfish if you didn't exchange your knowledge with others. FAQ section is therefore the best place to share referential links to the contents previously posted on your business page or professional blog. If you embed the links properly, your website will generate more clicks, thus making you more and more relevant in Google searches. At the same time, it will encourage your visitors to explore your site and learn about your products and services. Now, isn't that the first-class marketing?
Search Engine Optimization
FAQ section is also a perfect way to boost your SEO rankings, so use it to let the search engines know about you. If you organize this section thematically and carefully think through the internal linking mentioned above, you will attract more traffic to your site, because search engines tend to pick up the sites with links first. Moreover, if you create individual landing pages for each question, it will be easier for Google to link your site to apt searches. Doing it properly may result in boosting your conversion rate.
Relieved customer support helplines
The main principle of FAQ page is to reduce the number of calls and e-mails your staff have to deal with every day. Having a thorough FAQ section gives your clients a chance to find the most relevant information on their own. If you ask me, I think the majority will definitely appreciate the chance to go at their own pace when studying the answers. It consequently gives you a competitive advantage to service clients even outside office hours. Overall satisfaction of customer support will therefore increase, because your answers will be available any time, any place, without overburdening the helpdesk.
Great place to counter objections
Apart from answering the most common questions, you can use your FAQ section to counter all objections your prospective clients may have. It is a great place to dispel doubts about your services and explain how your products can work to your clients' advantage. One thing to remember though, FAQ is not a place for additional advertising, so don't attempt to make it sound like a brochure.
A well-written FAQ section can serve many purposes. It can set expectations about your products, share expertise in a particular field, minimise risks, instil trust, and boost your SEO rankings. It is a must-have component of any B2B website, as it guarantees a nice finishing touch to well thought online presence.
Monique Rivers is an Australian tech blogger who also loves good food and fashion. She works at ninefold.com. Ninefold is a company providing efficient and powerful virtual servers for all those occasions when a business needs to move their ideas into the cloud.