CASE STUDIES: Upgrade the Masses Lead Generation Engine for Microsoft, by Kingpin Intelligence
In June 2010, Kingpin Intelligence initiated a Lead generation campaign for Microsoft to increase opportunities within small/medium businesses, to generate sales for their breath developer tool efforts. With the above campaign producing outstanding results, Kingpin Intelligence was asked to do a further lead nurturing drive on previous leads generated.
Kingpin Intelligence produced a tactful and productive means of transforming cold leads into warm sale prospects. This was achieved by creating a direct Microsoft hotline for customers interested in information for developer tool usage/purchase, via telephone efforts with skilled operators and through close communication with resellers and Microsoft’s sales department.