CASE STUDY: Abcam implements Neolane to win healthy B2B marketing results

Abcam is a producer and distributor of research-grade antibodies with offices located in the UK, US, Japan and Hong Kong. The company produces and distributes its own and third party produced antibodies to academic and commercial users in over 70 countries. With an online catalogue of over 67,000 products, Abcam covers hundreds of disciplines including cancer, immunology and neuroscience. The company’s vision is to build the largest online antibody resource in the world while also ensuring that the antibodies are of high quality and commercially viable.  Some 600-800 new products are added to the catalogue every month.