CASE STUDY: ADP net search experts Jellyfish to boost SEO
Time is money
ADP is a global payroll, time and attendance, and HR service and solutions provider. Established in 1965, the UK operation has more than 40 years' experience delivering a range of payroll service solutions across the spectrum of private industry sectors.
For ADP, a lack of presence on search engines meant that the company was potentially an unknown supplier in the payroll market, which impacted on lead generation activities. Those that knew of ADP could find the company, but those who didn't would not necessarily consider the company as an option, owing to its lack of visibility. At this stage, ADP wasn't undertaking any form of structured search marketing.
Jellyfish: net experts
Jellyfish was a perfect fit for ADP for a number of reasons. Firstly, the agency is an expert within the Pay Per Click (PPC) arena and works for other organisations of the size and reputation of ADP. The relationship with Jellyfish was quick to set up and resulted in rapid visible impact. ADP also benefitted from the protection of a no-risk approach resulting from Jellyfish's Cost Per Acquisition model.