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CASE STUDY: Ai launch new identity


There are times when the elements that make a brand special are obvious with even the most cursory review.

On the other hand, more often than not identifying the brand's personality and determining the best way to reflect it require a more in-depth analysis - especially when the existing brand actually consists of a synthesis of more than one company and culture. It's this category that Ai fell into when Base One was tasked with re-energising its brand.