CASE STUDY: Aliance & Leicester successfully deploys Sage CRM MME

The challenge
Alliance and Leicester Commercial Bank had a number of 'Sales Relationship
Management' systems in which needed to be replaced, as they were not delivering a complete view of the customer across divisions. This meant that they were restricted in providing a "joined up" service to their customers, which had implications in terms of service delivery.

It also affected the bottom line as any ability to cross sell complementary products was being missed. In addition, the company was eager to implement a solution that would be good enough to support its marketing activities and to strengthen its sales environment.

Since implementing Sage CRM MME, Alliance and Leicester is successfully managing its customer relationships by capturing targeted information about new customers, expanding sales efforts with its existing customer base, and increasing sales revenues. Howard Worthington -senior manager, database development, was responsible for the implementation of Sage CRM MME commented "We have a mixture of business customers from a sole-trader up to PLCs; we needed a system that could provide information covering the depth and breath of all sales relationships for every given company. A system that could work efficiently both in a call centre and field sales environment, Sage CRM MME has delivered on all these counts".