Case study: Arjowiggins Graphic charity partnership results in brand success
Arjowiggins Graphic raises brand awareness for its Cyclus paper range with CSR activity
Arjowiggins Graphic is a leader in the development of innovative environmental paper solutions and a manufacturer of creative high-tech materials and papers. The company focuses on the development of recycled papers using technological innovation and a pioneering network of manufacturing plants, to bring environmental paper solutions to printers, designers and corporates worldwide.
In June 2014, Arjowiggins Graphic revealed a new look and feel for its leading Cyclus paper range, as well as a brand new Cyclus logo. The global campaign aimed to communicate the paper’s new image and emphasise the modernity and relevance of the Cyclus brand. Furthermore the campaign wanted to sustain the brand’s environmental and ethical messages, and raise awareness of Arjowiggins Graphic’s partner charity, SOS Children’s Villages, France.