CASE STUDY: '#askavanade' for Avanade by Waggener Edstrom

Summary
A public relations campaign that broke new B2B social media ground taking Avanade direct to prospects; and collecting valuable buying insight. The invention of #askavanade – a blended digital and in-person event-based platform (using Twitter and YouTube), brought together journalists and bloggers, Avanade spokespeople, prospects, and even resulted in a new hire for the company.

4,243 videos were viewed and 53,265 people reached via 362 tweets at three industry events in addition to 2,427,741 people reached through media coverage that was incorporated into and driven by social media campaigning.

About the client company
Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realise results. Avanade’s services and solutions help improve performance, productivity and sales for organisations in all industries. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture and Microsoft Corporation and serves customers in more than 20 countries worldwide with more than 12,000 professionals including consultants and developers.