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CASE STUDY: Baxi Ecobuild

The challenge 
Baxi is a manufacturer and distributor of innovative heating and hot water solutions, serving a wide customer base, from social housing specifiers and contractors to one-off installers.

The Baxi brand has a long and impressive heritage, having seen significant growth across a number of European markets through the 50s, 60s and 70s. However, its strong level of customer brand awareness was driven predominantly by an older generation of customers.