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CASE STUDY: Berwin Leighton Paisner's brand refresh

Berwin Leighton Paisner LLP (BLP) is a premier, full-service law firm headquartered in the City of London. It offers pragmatic, commercial legal advice to help companies, public sector bodies and private clients achieve their business goals. BLP is an ambitious law firm that has been one of the fastest growing in the UK over recent years, and is committed to the personal service it delivers to clients. BLP's reach extends to over 65 jurisdictions through offices in Abu Dhabi, Brussels, Moscow, Paris and Singapore, and managed relationships with more than 100 other expert law firms worldwide.

The Problem

The original site just wasn't selling the firm. BLP's previous website was developed in the early Noughties, and had been relatively untouched in terms of design and build until now. With a mass of content stretching over more than 1500 pages, visitors were finding it hard to access the information they required on the website. This led to a low level of 'stickiness', with few people spending time delving into the wealth of content available on the site before clicking out.