CASE STUDY: 'Best Green Foot Forward' runner up best public relations campaign for Interbuild
Interbuild is a leading construction trade exhibition, owned by EMAP construct.
With the recession brewing negativity in the industry, plus the fact it had moved from being a bi-annual to an annual event, it needed to position itself as a visitor grabbing, sustainability-focussed show that delivered more than the competition could.
The centre piece for the 2008 show was 'The Village' - a sustainable community built within the exhibition hall. A press launch with speakers including David Bellamy helped grab the attention of the trade press media.