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CASE STUDY: 'Best Green Foot Forward' runner up best public relations campaign for Interbuild

Interbuild is a leading construction trade exhibition, owned by EMAP construct.

With the recession brewing negativity in the industry, plus the fact it had moved from being a bi-annual to an annual event, it needed to position itself as a visitor grabbing, sustainability-focussed show that delivered more than the competition could.  

The centre piece for the 2008 show was 'The Village' - a sustainable community built within the exhibition hall. A press launch with speakers including David Bellamy helped grab the attention of the trade press media.