CASE STUDY: Blackberry ‘Good Fortune’ for O2, by The Marketing Practice

Summary

 To support challenging sales targets and establish a strong pipeline of opportunities into 2011, O2 wanted to launch a campaign to increase its BlackBerry smartphone connections.

To support these goals, a three-month promotional incentive had been agreed within O2 to offer new customers a £50 credit for each smartphone they bought, which could be redeemed against future BlackBerry hardware purchases. Using this promotion to help make the case to switch to BlackBerry, The Marketing Practice (TMP) worked with the O2 Enterprise marketing team to create an integrated multi-touch campaign to drive connections before year end.