Case study: Blackbox Document Solutions expands its business with search engine marketing service
Blackbox Document Solutions gained new customers by streamlining its online marketing and lead generation mechanism
Marketing your business online can be challenging at the best of times. Understanding which elements of your online marketing are delivering quality leads and being the most effective at bringing visitors to your business can be time consuming and is often considered a bit of a dark art.
When Blackbox Document Solutions wanted to expand its business over a 12-month period, principally by gaining new customers, it knew that streamlining its online marketing and lead generation mechanism was going to play a key role in achieving its goal.
Colin Griffin, MD at Blackbox Document Solutions, explains: “One of our biggest challenges wasn’t that customers were not coming to our website, but that we were leaking leads and losing opportunities to turn their interest in us into a sale.”