CASE STUDY: 'Blueprint' for CSC by The Crocodile

In late 2010, global systems integrator CSC and integrated agency The Crocodile ran an integrated campaign to promote CSC’s cloud computing solutions.

Key objectives:
• Drive cloud revenue opportunities for CSC and its vendor partners.

To be achieved by:
• Engaging in face-to-face dialogue with CIOs and CFOs to educate and explain the relevance of cloud, and gain a position of trusted advisor.
• Positioning CSC and its vendor partners (Cisco, EMC, VMware) as the ‘dream team’ cloud providers with the leading cloud vision in the enterprise space.