CASE STUDY: Brighter Business ensures customer loyalty with SugarCRM

Should the customer choose a solution with industry-specific functionality right from the get-go or select a more flexible alternative in order to customize the application? For Brighter Business, a U.K.-based insurance company specializing in covering small businesses, the decision was a simple one.

"We needed an application that could be extremely customized to meet the needs of the direct insurance business model," says Ian Hutchinson, CFO of Brighter Business.

As a result, Brighter Business turned to DynPro, an information system consulting firm and SugarCRM partner, and implemented Sugar Professional to meet its industry-specific needs.