CASE STUDY: 'Calling all innovators' for Nokia by 141 Sercon
In order to generate more apps around the Symbian platform, Nokia created a contest - Calling all Innovators. It targeted young software developers who delved on the Symbian operating systems. They had to develop applications to win fabulous prizes.
The winners would get global fame and the shortlisted applications would get visibility through spotlight placement in Nokia's Ovi Store.
We researched to find out media choices of the developers on digital media space and then devised a media plan and engagement plan to influence the developers in India, Bangladesh, Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Australia.