CASE STUDY: 'Care and Charity online' email campaign for Ecclesiastical by Gravity
Our creative vehicle for Ecclesiastical is highly distinctive consisting of painted hands to complement our end line 'You're in good hands,' reflecting in turn Ecclesiastical's 'hand' logo.
For the new on-line product, sticking with painted hands, we created The Sprinters to convey speed of service - two little chaps, one for charity, one for care, that were actually the left and right hand of our hand model.
About our email - using Vismail
A major part of the campaign was to target Ecclesiastical's existing brokers so direct marketing made a lot of sense and since we were promoting an online service, email seemed the obvious choice.