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CASE STUDY: CentraStage gains campaign visibility with Marketo


From humble beginnings in 2006 in a garage in Southeast England, to today, CentraStage is the leader in IT management offering a unique cloud-based approach to remote device monitoring and management. CentraStage’s technology is built and priced for IT support teams that want to offer remote monitoring and management without a huge financial outlay.

To remain competitive and sustain its upward customer acquisition momentum, CentraStage realised it needed to automate its marketing processes. The company required a marketing tool that could take them to the next level for prospect nurturing, lead scoring and targeted email campaigns. Its existing third-party email system was complex and inflexible, requiring the marketing department to create code just to launch an email campaign.