CASE STUDY: Changing the face of UK conference venue wi-fi for ABPCO
The 'Conference cloud' campaign was designed to encourage conference venues to offer free Wi-Fi. ABPCO achieved its goal by using content marketing, brand and PR activity
The 'Conference cloud' campaign was developed based on feedback from ABPCO’s PCO members, concerned about the costs incurred by delegates when using Wi-Fi to interact at conferences. ABPCO believed that UK conference venues could no longer look to charge delegates for accessing Wi-Fi networks if they wanted to stay competitive and deliver a quality delegate experience. It was time to get venues and PCOs talking to work on how to deliver free Wi-Fi for conference delegates.