CASE STUDY: Chango launches print mag to promote programmatic advertising
Chango publishes print magazine to highlight the power of programmatic advertising to its customers
Chango is a programmatic advertising company that connects marketers with their exact target audience in real time across display, social, mobile and video. Its clients include top brands and agencies in the US, UK and Canada. Chango produces content for a number of publications including: Digiday, MediaPost, CMO.com, Marketing Land, ClickZ, Wired and The Makegood.
Programmatic advertising is a complex and confusing industry that has many marketers scratching their head. There are countless acronyms and complicated algorithms and other tech jargon that, frankly, scares many.