CASE STUDY: 'Channel Partner Recruitment' runner up best integrated campaign for SHL

SHL provides psychometric assessment tools to help companies improve candidate selection and performance.

To date, it had only sold its services indirectly via highly specialised partners and directly into large enterprises, but now it wanted to expand its channel to include recruitment agencies and consultants, and encourage them to resell its products.

SHL set out to recruit 250 new partners and achieves sales worth £100,000 within the first six months of the campaign.