CASE STUDY: City Telecom addresses B2B enterprise market
City Telecom's new site
City Telecom has been established since 1985, and over the years has been expanding its customer base and its product and services portfolio to the point where it has become one of the few one-stop-shops in the industry today to provide mobile, telecom, and internet services the medium to large enterprises either directly, through a reseller channel, or via its online ecommerce website.
The Challenge / Marketing problem
Businesses and resellers usually have more than one telecom or mobile requirement to satisfy their communications requirements. These can include many varying configurations such as SIM cards with different plans for each user, mobile broadband requirements and products, mobile handsets, ADSL solutions, hosted and managed VoIP solutions, ISDN,wireless, some levels of disaster recovery, and the list goes on. The real challenge becomes the minimizing of service provider management.