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CASE STUDY: Cognizant agency demonstrates the art of integrated marketing at Dali Universe

Cognizant is a leading global provider of information technology, consulting and business process outsourcing services. It is a Forbes Global 2000 company, a member of the Fortune 1000 and is ranked among the top information technology companies in Business Week’s Hot Growth and Top 50 Performers listings.

Cognizant enlisted Marketing Options International (MOI) to help them build awareness and lead generation for its outsourcing and global sourcing solutions amongst senior management professionals at global businesses based in the UK. To attract maximum interest, it was decided that an exclusive, high quality networking dinner would be organised in central London to encourage audience engagement and stimulate sales opportunities.

As part of the brief, MOI were asked to plan and execute an end-to-end audience generation and event management programme that encompassed integrated marketing tactics, delegate management and full event production.