CASE STUDY: Colt's 'Storytellers' internal campaign
Engagement sessions ensured understanding; interactive tools facilitated participation; the new brand launch - smarter/faster/further - provided evidence of commitment to both internal and external stakeholders.
The results of the campaign are phenomenal. Every single employee has heard Colt's Story and reacted to it. Levels of communication, understanding and engagement have rocketed; leaders and staff are aligned.
Colt has become a service-oriented company operating at higher margins than before; a living example of what can be achieved by individuals motivated, empowered and united behind a compelling story.