CASE STUDY: 'The Cost Boomerang' for KPMG by Man Bites Dog
With ambitious growth targets and low market profile, KPMG’s consultancy practice needed to raise awareness and engage senior business audiences from a standing start. Man Bites Dog (MBD) placed PR at the heart of the practice, delivering a differentiated sales proposition and a clear call to action for the consultancy’s complex services.
MBD generated demand for KPMG’s services by promoting the problems they
Our strategy was to identify, quantify, and brand two critical business threats that would resonate with senior business leaders and align with the services KPMG had targeted for growth: cost optimisation and revenue enhancement.